Changing e-commerce landscape in Germany

Trends Germany Changing e-commerce landscape    Insights Germany Trend Report As Germany is the strongest economy in Europe it always was surprising that it was not leading in online shopping behaviour. It seems this is going to change this year as online retail...

CRO

International CRO   Tips International Conversion optimisation For every digital marketeer Conversion Rate Optimisation (CRO) is an important tool in his or her toolbox. Making changes to your website and your campaigns driven by insights of your marketing data...

Product Market Fit

International Product Market Fit   Tips International Trend Report To accelerate sales, you will have to address your customers core needs. Any business looking at export-opportunities, discuss their product-market-fit in the early stages of the project. This is...

Stockholm Sweden

Follow the sun  Timezone – culture 59.3293° N, 18.0686° E Stockholm   Morning, Sven takes the bus from Liljeholm on his way to work.  After having dropped his two kids at the Förskola, Sven looks at his mobile on his daily commute to work. He works in an   ...

Closing the age gap

Forgotten group
Finding data on the group 65+ and their use of the internet is quite a search. Most datasets investigate the audience until 64. The age we retire. The age group of 65+ is growing worldwide. But will people stop using their mobile phone, stop shopping online or stop using social media after their 65th birthday?