World in Movement
Cross Cultural Insights
Closing the Age gap
In the last 4 years the use internet for shopping or searching for information by 55-74 year old people in the EU only rose from 55% to 57%.
As Germany is the strongest economy in Europe it always was surprising that it was not leading in online shopping behaviour. It seems this is going to change this year as online retail shows a steep increase.
Product market fit
To accelerate sales, you will have to address your customers core needs. Any business looking at export-opportunities, discuss their product-market-fit in the early stages of the project.
For every digital marketeer Conversion Rate Optimisation (CRO) is an important tool in his or her toolbox. Making changes to your website and your campaigns driven by insights of your marketing data to optimize revenue and growth.