by Geddy | Aug 10, 2022 | Cultural segments, Export
Cultural insights Building trust in a multicultural setting Have you ever been in a situation where you thought you were closing a deal and unexpectedly left empty-handed, wondering what went wrong? You did your homework, came prepared, and had a couple of negotiation...
by Geddy | Jun 1, 2022 | Analytics, Cultural segments, Export
One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person’s background and culture determine how they deal with problems. Culture is how we take things...
by Geddy | Apr 29, 2020 | Countries, Export
Export Tip Product Market Fit Your international aspirations can be tricky. Your budget and other resources are limited. Therefore, expanding globally is not the best way to start. Take it one country at a time. Start with the country where the best product-market-fit...
