by Geddy | Aug 10, 2022 | Cultural segments, Export
Cultural insights Building trust in a multicultural setting Have you ever been in a situation where you thought you were closing a deal and unexpectedly left empty-handed, wondering what went wrong? You did your homework, came prepared, and had a couple of negotiation...
by Geddy | Jun 1, 2022 | Analytics, Cultural segments, Export
One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person’s background and culture determine how they deal with problems. Culture is how we take things...
by Geddy | Oct 29, 2020 | Countries, Trend reports
Trend report Germany e-commerce trend 2020 Germany is the strongest economy in Europe. It always was surprising that it was not leading in online shopping behaviour. It seems this will change this year as online retail shows a steep increase. According to Eurostat, in...
by Geddy | Oct 1, 2020 | Trend reports
International trend report Closing the age gap During the COVID pandemic and the lockdowns we see a rise in online shopping behaviour in the group “silver surfers”. ( Source Google Insights-Germany) Since the pandemic in a country like Germany more than 9,5 million...
by Geddy | Apr 29, 2020 | Countries, Export
Export Tip Product Market Fit Your international aspirations can be tricky. Your budget and other resources are limited. Therefore, expanding globally is not the best way to start. Take it one country at a time. Start with the country where the best product-market-fit...
