With a background in international digital marketing and analytics, Geddy works from a strategic approach.
With more than 23 years of experience as a digital marketeer and analist, I can help you with practical advise.
Most of my clients stay for more than 5 years, some even over more than 15 years.
Bridging the Culture Gap increases Results
Geddy van Elburg is considered an expert on cross cultural digital marketing and analytics. For years, she’s been working with global brands to audit their websites and marketing campaigns.
Her unique insights help companies identify missed business opportunities, Potential new markets, and ways to address them.
Recently, Geddy was hired by a large international corporation to audit their global website. After reviewing the company’s analytics data, Geddy identified a number of missed business opportunities. She also advised the company on ways to increase traffic to their global website from potential new markets. Thanks to Geddy’s expertise, the company was able to increase its profits and expand its reach into new markets.
Consultant & Practitioner
Work with an expert
I have worked in digital marketing and analytics for more than two decades. Most of my clients are operating internationally. Besides working with clients, I coached, mentored and trained companies and their staff in digital marketing and analytics.
As people all have a national cultural background, Global Topology is interested in discovering how this might influence their online behaviour, decisions, and buying patterns. There is no right or wrong in any different cultural behaviour. There is no better or worse. It is only different. Understanding these differences and how they influence the success of a business intrigues me.
Global Topology does not look at your market and business from one single point of view, but tries to get a broader perspective based on your customers. How do they think? Why do they come to you? We look for fallacies in your marketing process to bridge the gap. All this with only one goal: to make your company grow exponentially.
Keynote speaker & workshops
Geddy Van Elburg is an international keynote speaker on cross-cultural digital marketing and data driven culture. Here you’ll find a number of performances as a guest speaker:
“From my interest in the human side of analytics, I learned to understand the cultural differences in the countries around us. Therefore, the interpretation of international analytics data will always have to consider the different cultural perspectives.”
UPCOMING KEYNOTES/ Webinars etc.
Marketing Analytics Summit Cross-Cultural Digital Analysis a Practical Approach
June 2023 Las Vegas
PREVIOUS KEYNOTES/ Webinars etc.
MKB Trade Office: Workshop Digital Online Marketing
September 2022 Deventer
Marketing Analytics Summit Cross Cultural Digital Analysis
June 2022 Las Vegas
Virtual Marketing Analytics Summit: Cross Cultural Digital Analysis
UnternehmerVerband Mecklenburg Vorpommern & Connected Companies: Bridging cultural differences
Rostock nov 2021
Webinar Snoobi Finland: Webinar GPDR 2021
Webinar Metaalunie: Webinar Digital business in Germany 2021
Webinar MKB Trade Office: Country special Sweden 2020
Presentation MKB Deventer: Scandinavia Deventer 2019
MOA Digital Analytics Congres oktober 2019
Women in Analytics Amsterdam 2018
Deventer grows Digital 2018 Webanalyse voor MKB
Web Analytics Wednesdays Copenhagen2018
Deventer grows Digital 2017 Opening keynote
Amsterdam Internationale digitale analisten door IHH Nordic 2017
Deventer Marktplaats 2017: Keynote on digital marketing
Workshop Privacy with Auralie Pols at DAHub Berlin 2016
Some Clients I work or worked with
During a GO4EXPORT audit, Geddy van Elburg pointed out our missing opportunities in Germany. Now, we have entered the German market and started growing our export market in unexpected ways.
Geddy van Elburg is an expert on international, cross-cultural digital marketing and analytics. She has been providing insights on our websites and marketing campaigns for years. Her insights are based on analytics data, so she can identify missed business opportunities, potential new markets, and ways to address them.
Royal Duyvis Wiener BV
Texim Europe BV
Nationaal Park de Hoge Veluwe
Spoedzorg Rettung Euregio
Fresh Strawberry Ltd
Brand Control Rooms
New Business Development Associates (NBDA)
RODOMACH Speciaalmachines B.V.
Universal Storage Containers ( USC)
Black Tie Media
Global Topology co-works with partners
Digital and international marketing encompass more than just one single expertise. You need several people to achieve a good result. That is why Global Topology works with your team and other experts such as (web)designers, translators & transcribers.
MKB Trade Office
NL in Business
Get In Touch
7541 ZJ Enschede