World in Movement
To expand your business internationally, you’ll need to connect to your customers abroad and build a relationship with them. You can do this by bridging the gap between your cultural background and the culture in your target country.
Selling to people or businesses always starts and ends with trust. Trust is built on understanding each other, understanding the differences in behavior, and respecting these differences. As trust and behavior come from your cultural background, quite often, a cultural gap is the cause of difficulties in negotiation ad closing a deal. Any international salesperson will recognize this gap from his or her experience.
And you can start building this trust on your international website(s)
Product market fit
To accelerate sales, you will have to address your customers core needs. Any business looking at export-opportunities, discuss their product-market-fit in the early stages of the project.
For every digital marketeer Conversion Rate Optimisation (CRO) is an important tool in his or her toolbox. Making changes to your website and your campaigns driven by insights of your marketing data to optimize revenue and growth.
What we do
Intercultural export marketing is not a one size fits all show. There are too many aspects to consider and these vary for all our clients and markets. This sounds complicated, but in fact we make it attainable for you. Based on our knowledge, combined with our vast network of international experts, we provide exactly what you need.
From export strategy, product-market-fit to search engine marketing, international PPC and display campaigns, social media and influencers, CRO and more. It is all in our toolbox.
Analytics are at the core of everything we do. We centralise digital (marketing) data and provide actionable insights. Our clients are both B2B as well as B2C and e-commerce. Most of them operate internationally and are facing cross-boundary challenges such as multilingualism and cultural differences. We help them navigate their online presence, onto a global market.
We have come to know Global Topology as a highly expert and very reliable party in the field of international internet marketing. In the meantime we have successfully completed a number of international projects and set up other projects. Particularly the in-depth knowledge, but also the clear direct advice, have convinced us of the added value of Global Topology.